Hello, I’m Ben
I am half German, half Canadian and currently live in London. Smart, functional and digital kick-ass stuff is what drives me. In 10 years of work experience I have worked a lot with advertising agencies, startups and digitally driven companies. Whenever there is still time, I try to create new delicious food for myself and my friends, go out with my camera or work on my Gentelman Label Gentle Zeus.
How everything starts
Idea & Concept
Everyone is starting from scretch, so do I. Most important here is to have a perfect briefing from the client to start the UI and UX Part. That’s half the way for a good final product.
In this part of the project everything is allowed what helps to create a good overview of what the client wants. I usally scribble a lot in my moleskinbook, sometimes I take pictures of inspirational things which I connect to the project.
Bringing Design to Life
Microinteraction, transition and animation are keywords that are often heard at the beginning of a project, but way to often lose meaning or focus over the course of the project.
That’s a shame because motion helps a digital project to become truly exceptional. It also helps the user to navigate easier and understand functionality way quicker.
I normally use Flinto to animate small microinteractinos, transitions or to show a navigation concept. It helps yourself and the client a lot in presentations to understand the whole navigation process.